Heize Scent House
Through brand identity, packaging, and photography direction, we created Heize Scent House as a brand that transports cherished travel memories into homes, crafting a unique sensory journey for those seeking to relive the scents and moments they adore.
Our branding and packaging design have not only created a visual identity that resonates but also a sensory experience that immerses individuals in the world of scents and cherished moments. With evocative names like Mediterranean Ocean, Appalachian Meadow, Provence Lavender, and custom-designed glassware that extends the scents' narratives, Heize Scent House has been transformed into an unforgettable brand.
We approached this project with a unique perspective: just as scents evoke memories, photography has the power to bring past experiences into the home, allowing us to re-live what we loved and experienced. We leveraged this insight by incorporating captivating photography on the outer carton packaging and selecting significant colors as an extension on the vase and glassware. This approach emphasized the sensory connection between scents and memories, creating a holistic and immersive experience. Our process for Heize Scent House was a structured journey within July, designed to harmonize travel memories, scents, and branding:
1. Scent Selection and Journey Creation: We identified our top-selling scents —Mediterranean Ocean, Appalachian Meadow, and Provence Lavender—and created travel-inspired journeys as the foundation for our storytelling.
2. Naming and Storytelling: Evocative names were chosen for each scent to resonate with associated memories, enhancing the brand's identity.
3. Visual Branding: Hero images from each journey influenced our packaging design and color choices, visually connecting scents to travel experiences.
4. Carton Design: These images and colors were integrated into our carton packaging, enabling customers to connect with the travel memories that inspired each fragrance.
This process created a captivating brand identity for Heize Scent House. This process ensured a harmonious and captivating brand identity for Heize Scent House, effectively connecting the scents to travel experiences and visually emphasizing each scent's uniqueness. It allowed us to create a brand that resonates.
